GamePlan for Developing a Sales & Marketing Action Plan BY William D. Hughes
Action Plan provides step-by-step instructions on how to position, market, and sell your product or service. This book will help anyone--from seasoned business veterans to start-up entrepreneurs with no previous experience--make the right moves to increase revenues and profits.
This book includes a section on how to use technology and the Internet to lower costs and increase awareness. William D. Hughes enlisted three Internet industry professionals to help with this material--Aastha Verma on social networking, T. Rick Sibay on web site design and development; and Michael Hughes on search engine marketing.