GamePlan to Avoid Critical Sales & Marketing Mistakes BY William D. Hughes
Mistakes is for entrepreneurs, business owners, marketers and anyone contemplating starting their own business. Author Bill Hughes, noted for his work with start-ups, says, “I wrote this book to help anyone avoid the most common and costly mistakes in sales and marketing. And to make sure non-technical readers would be able to take advantage of the most powerful sales weapon ever invented, I brought in three bona fide experts to help with the Internet section—Aastha Verma on social networking; T. Rick Sibay on web site design and development; and Michael Hughes on search engine marketing.”
Readers will learn how to short-circuit the trial-and-error learning curve and take advantage of Mr. Hughes' observations and experiences. Succinct and easily absorbed, he reveals his strategies for creating memorable marketing messages, shortening sales cycles and leveraging the Internet to save money and make everything happen faster. Mistakes ignores trivial mistakes like poor logo design or bound-to-happen mistakes like ads that don’t pull. Instead it focuses on issues that really matter and directly affect sales, expenses and profits.