A Retailer's Lifetime of Lessons Learned BY Ira Neimark


Ira Neimark, former CEO of Bergdorf Goodman, succinctly delivers guidance on becoming a success in A Retailer’s Lifetime of Lessons LearnedThe book builds on Mr. Neimark’s two business memoirs, Crossing Fifth Avenue to Bergdorf Goodman (GamePlan Press) and The Rise of Fashion and Lessons Learned at Bergdorf Goodman (Fairchild).

Neimark brought haute couture to Bergdorf Goodman in the mid-1970s, expanded the women’s store three times, and built the largest men’s store on Fifth Avenue in New York. During his 17 years at the helm, he increased store revenue from $35 million annually to $250 million, and it has continued to grow.

Introduced by colorful stories from the life of the legendary retail executive, the guidance falls into four major categories: career, leadership, merchandising, and public relations.