Crossing Fifth Avenue to Bergdorf Goodman: An Insider's Account on The Rise of Luxury Retailing BY Ira Neimark


From assistant to the doorman at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. Christmas 1938, when he began working at Bonwit Teller on 56th Street and Fifth Avenue, he had just turned 17. Mary Martin, the toast of Broadway, sang at Bonwit's exclusive 721 Club Christmas cocktail party where young Ira, in a snug bellhop uniform, greeted the rich and famous.

Four decades later, as the new CEO of Bergdorf Goodman, he transformed the iconic Fifth Avenue department store from an "old, dull, expensive, and intimidating store" into a "young, exciting, expensive, and intimidating store" that became first in luxury and glamour.

The book captures the magic of the fashion business and "lessons learning" throughout a extraordinary career in luxury retail.