The Rise of Bergdorf Goodman and the Fall of Bonwit Teller: Triumph and Tragedy on Fifth Avenue BY Ira Neimark


Ira Neimark is a legendary retail executive whose career spans several decades. As Chairman and CEO of Bergdorf Goodman, he set records for the company throughout seventeen years of masterful leadership. During his tenure, he opened the largest luxury men’s store on Fifth Avenue. He also distinguished himself in top management /merchandising posts at Neiman Marcus Group, B. Altman, G. Fox, Gladdings, and Bonwit Teller. Mr. Neimark is Director Emeritus of Hermès of Paris and Director Emeritus of The Fashion Institute of Technology Foundation. He served as Adjunct Professor of retail marketing at the Columbia University Business School. 

From the tumultuous, and ultimately tragic, story of Bonwit Teller to the dramatic rise of Bergdorf Goodman as the luxury goods specialty store on Fifth Avenue, Ira Neimark brings retail history to life. The book features more than 100 images of articles and ads that chronicle not only the stores' challenges and success, but also fashion trends, as well the enduring lessons learned from point to the mechanics of success in luxury retail.