The Rise of Bergdorf Goodman and the Fall of Bonwit Teller: Triumph and Tragedy on Fifth Avenue (PDF version)


From the tumultuous, and ultimately tragic, story of Bonwit Teller to the dramatic rise of Bergdorf Goodman as the luxury goods specialty store on Fifth Avenue, Ira Neimark brings retail history to life. The book features more than 100 images of articles and ads that chronicle not only the stores' challenges and success, but also fashion trends, as well the enduring lessons learned from decades of experience that point to the mechanics of success in luxury retail.